Actionable Books

Tribes

Published by Portfolio

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Margaret Mead encouraged us to “Never doubt that a small group of thoughtful, committed citizens could change the world.”  Seth Godin’s Tribes is about connecting and leading that small group of citizens.  A workshop designed to build team unity and purpose.

This workshop is an excellent morale booster.  It’s a systematic look at your organization, highlighting the mission and the elements that connect those involved.

Exercise Overview

1 Lecture (10 minutes)   |   “The 21st Century Tribe”

A recap of the article, and discussion on what it means to be a part of a ‘tribe’ in a digital world; a world overrun by ‘Free’.

2 Group Activity (20 minutes)   |   “The Tribe & The Mission”

Collectively working to define the intentions, attributes, passions and image that make up your tribe.  The purpose is to develop a unified identity of what fits (and what doesn’t) in your tribe.

3 Solo Exercise (5 minutes)   |   “Your Role”

Tribes have a small group of leaders and a large group of followers.  Where do you fit into the equation?  Could you play more of a leadership role?

4 Discussion (10 minutes)   |   “Connect”

What type of people would you like to include in your tribe, if you were to grow?  What would be the best way to connect with them?

5 Discussion (10 minutes)   |   “Empower”

As a tribe grows, there is a risk of the core message – that which attracted certain people in the first place – getting watered down.  This is a discussion on what elements need to be retained as you grow, and how people can help spread the word.

Key Deliverables

Staff members completing this workshop will have a sense of pride and purpose in your collective objectives.  The purpose of this workshop is to boost moral and focus efforts.

This 55 minute workshop requires no additional materials beyond the standard Pen, Paper, Whiteboard and Markers.  This is a stand alone workshop, and no additional followup work is required.