Bill Cates CSP, CPAE, has revolutionized the way financial professionals generate an abundance of high-quality referrals. His first two books, “Unlimited Referrals” and “Get More Referrals Now” (McGraw-Hill) has established Bill as the financial services industry’s foremost expert on building a thriving referral-based business. Bills newest book, “Don’t Keep Me a Secret”, is receiving rave reviews. Bill is the president of Referral Coach International and the creator of Bill Cates’ Referral Advantage™ Program.
