Chip Heath is the Thrive Foundation of Youth Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He is the co-author of “Switch: How to Change Things When Change Is Hard,” which debuted at #1 on the “New York Times” and “Wall Street Journal” bestseller lists. The Heath brothers previously co-wrote the critically acclaimed book “Made to Stick,” which was named the Best Business Book of the Year, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages, the last of which was Slovak.
