Heidi Grant Halvorson is a social psychologist, and Associate Director of Columbia’s Motivation Science Center. Her research has focused on understanding why some people give up when their goals give them trouble, while others can rise to the challenge. She is the author of SUCCEED, NINE THINGS SUCCESSFUL PEOPLE DO DIFFERENTLY, FOCUS, and THE EIGHT MOTIVATIONAL CHALLENGES. Through her books, articles, and her blogs (99u, Harvard Business Review, Psychology Today, Fast Company), she hopes to help people understand that ANYONE can reach their goals, and give them the scientifically-tested strategies they need to succeed.
