With a major in Communications Design and a minor in Printmaking and Fibers from Syracuse University’s School of Visual & Performing Arts, founder Joy Deangdeelert Cho has always loved the mix of refined designs, handmade influences, texture, pattern, and color. After working with numerous fashion clients as a graphic designer at a boutique advertising agency in New York, Joy transitioned into home accessories and textile design at Cynthia Rowley designing home accessories for the Swell line at Target.