Lisa Shepherd is the founder and president of The Mezzanine Group, a business-to-business strategy and marketing company based in Toronto, Canada. Over the last two decades, Lisa has worked and consulted with over 200 companies in more than 30 different industries on how to grow revenues and profits through effective marketing. She has grown Mezzanine into a four-time winner of the fastest growing company award from PROFIT magazine (two years on the Profit Hot 50 and two years on the Profit 100). She knows how to use marketing to gain customers and increase profits for B2B companies.
