Malcolm Gladwell has been a staff writer with “The New Yorker” magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of “Time” Magazine’s 100 Most Influential People. He is the author of four books, “The Tipping Point: How Little Things Make a Big Difference,” (2000) , “Blink: The Power of Thinking Without Thinking” (2005), and “Outliers: The Story of Success” (2008) all of which were number one “New York Times” bestsellers. His latest book, “What the Dog Saw” (2009) is a compilation of stories published in “The New Yorker.”
