As CEO of Insight Demand, I enjoy showing salespeople how to find, create, and deliver insights so that they are able to sell value and differentiate their product.With a graduate degree in Finance and 12-years on Wall Street, I have learned how to build business value. I then ran a finance company that grew to 125 employees and 250MM sales, and it was here I learned the power of loading the lips of your salespeople with the right messages. I then worked as a Business Partner at a Solution Selling Sales Training company and, after 5-years, I refined the totality of my many years of experience and formed Insight Demand.I have lived & worked in NYC, London and Buenos Aires. Today, I live on an Island with no cars that is only 10-minutes by ferry to my hometown, Toronto. I still travel to the big cities on business but I am also able to enjoy kite surfing, surfing and hockey 20-meters from my home. I enjoy these simple pleasures with my wife and two children.