Like you, Mike wants motivating ourselves and others to be quick and easy. Over the last two decades, Mike’s work as a psychologist, motivation and addiction expert, researcher, coach, consultant, trainer, speaker, and author of the business best-seller, Instant Influence (2011) has shown that this is possible. Motivating people is not that hard and anyone can be a master motivator. As a coach, he helps his clients appreciate that the most profound way to motivate yourself and others is to realize the following 3 simple yet deep truths: 1) No one absolutely has to change – we are all free to decide for ourselves, 2) Everyone (including you) already has enough motivation, and 3) Unlocking your inner motivation is not a lengthy and mysterious process. In fact, it can be done with a 7-minute method developed by Mike and based on over 3 decades of science. It has to do with asking 6 simple questions about WHY we want to change versus HOW we plan to do so. It’s as simple as that and it will make you an effective and influential leader.