Rowan Gibson is widely recognized as one of the world’s foremost thought leaders on business innovation. The media have labeled him “Mr. Innovation”, “the Innovation Grandmaster”, “the W. Edwards Deming of innovation” and “a guru among the gurus”. He is the internationally bestselling author of three major books on business strategy and innovation which have been published to date in over 20 languages. Rowan’s new book – The Four Lenses of Innovation (Wiley, 2015) – provides a practical tool for radical business creativity.