The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive
by Michael Fullan
The Six Secrets of Change explores essential lessons for business and public sector leaders for thriving in today’s complex environment. Fullen draws on his acclaimed work in bringing about large-scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally.
Simply Seven: Seven Ways to Create a Sustainable Internet Business
by Erik Schlie, Jörg Rheinboldt and Niko Waesche
Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks – which form the foundation of all Internet business models.
The Leader Phrase Book: 3000+ Powerful Phrases That Put You In Command
by Patrick Alain
Patrick Alain is an internationally known developer of some of the best-selling video games, including such titles as the multi-awarded blockbusters Grand Theft Auto and Red Dead Redemption. The Leader Phrase Book was born out of Twitter and has quickly amassed a large following.
Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying)
by David A. Owens
Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage “outside the box” thinking.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
by John Morgan
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers.
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli.
umerShift: How Changing Values Are Reshaping the Consumer Landscape
by Andy Hines
ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.
Strings Attached: Untangling the Ethics of Incentives
by Ruth Weissbourd Grant
Challenging the role and function of incentives in a democracy, Strings Attached questions whether the penchant for constant incentivizing undermines active, autonomous citizenship. Readers of this book are sure to view the ethics of incentives in a new light.
