Looking for a business book that would help him figure out how to pay his employees in a mere two weeks during the 2001 downturn, Chip Conley stumbled upon Maslow’s Hierarchy of Needs. Quickly realizing that self-actualization can be achieved not only on an individual level, but by an entire company, he set to work applying the theory to business, the result being his bestseller, “Peak.” Shot in one of our most unusual locations–at sea!–Conley also gives us some details on his upcoming book!
