"In every company where I have ever worked, and in organizations of every type around the world that I have visited, there have been employees with extraordinary potential who went to the office each day and put their best efforts not toward making the most of their gifts and knowledge, not toward reaching their personal best in the service of what was best for the organization, but toward fitting in and not getting fired. The Gallup organization’s 2016 ‘State of the American Workplace’ report confirmed this, finding that a truly scary seven out of ten American workers are either ‘not engaged’ in or ‘actively disengaged’ from their work."
- Extreme You, page xxii
"…game-plan around the failure you fear. In your mind, welcome the fears, get to know them. Once you play them out in your mind and get comfortable with how you would handle even worst-case scenarios, you’ll find you have not just more tactical ideas but waaaaay more confidence."- Extreme You, page 129
We all experience failure, in one way or another. Some people never learn how to handle the pain of failure. They let it stop themselves dead in their tracks and then they try to insulate themselves from further failure. But this is no way to live a full-out life, one where you are continually pushing yourself to become everything you are capable of becoming.
When you find yourself facing failure, here are some things you can do to get beyond it:
"It’s very different to turn your Extreme qualities into a breakthrough success. The secret to that kind of success, I’ve found, is specializing—in two different ways. On the one hand, to develop out of the broad range of your extreme skills and interests one narrow, specialized method or product or area of expertise, something that’s all yours. On the other hand, to find an equally narrow, specialized audience that absolutely needs and loves what you’ve got to offer."- Extreme You, page 155
Inventory your skills, knowledge, experience, passions. Which interests are calling you? Where can you narrow your focus and further develop your expertise? Then, how can you narrow your target audience? The products and businesses most likely to succeed, out of the thousands that are launched every year, are those that appeal to a small segment of the population. The most successful are those products that customers love or services they need to have done.
A perfect example of this idea is the story of Alli Webb and her business, Drybar. Her niche is salons that offer hair blowouts. No haircuts, no hair coloring. They blow your hair dry. Back in 2010, Alli inventoried her skills, what she loved to do and where she thought there was a market. She knew salons preferred to focus on higher-priced services like haircuts and hair coloring. When she began traveling to women’s homes and charging $40 for a blowout and had so much business she had to turn down customers, she knew she was on to something. She founded Drybar along with her husband and brother. Today they have over 70 locations and it’s a $100 million dollar business. A great example of a very narrow niche!
"Sometimes you realize, when you’re halfway up a mountain, that you’ve given so much of your passion and energy to get there but it’s not the mountain you thought you were climbing. That’s a deeply sad, disorienting feeling. What should you do? Should you hold on in the hope that your feelings of frustration will pass? Should you settle for playing at less than your full potential?"- Extreme You, page 254
People can spend years pursuing a goal. But there may come a time when they realize that their heart isn’t in it anymore. They might be comfortable. They might have achieved a certain stature, level of income, satisfaction. Yet complacency isn’t part of the journey to becoming your “Extreme You”. When you know the goal isn’t right for you anymore, it’s time to reevaluate. Which goal would you be better off pursuing right now? It might mean that you will have to start all over, start at the bottom of the ladder, learn new things. But, along with all you’ve learned and done in the past, you’ll be adding new knowledge and skills and be closer to achieving your potential than if you stay “stuck” on the wrong goal.
What could YOU do next in your journey to become your “Extreme You”? What is something you are passionately interested in that you could learn more about? If fear is holding you back, can you think about worst case scenarios and how you could deal with them? Can you imagine what it would feel like to really become your “Extreme You” in this particular area?
