Roni Stone, is a Director of UK based Von Nostrum Games, one of the most innovative and down to earth iPhone App software development firms around, making what he does for fun – his job. After obtaining his masters degree reading Physics at the University of Bristol, Roni went on to obtain with distinction a PhD in Novel LED Technology at Brunel University.Von Nostrum Games are the makers of such Apps as iAction, Chokoblok, and Doodlephrases. iAction is the one he is most proud of, made because he couldn’t find any apps that were good enough! There were plenty of nice calendars and to-do-lists out there, none of which actually helped you achieve your goals.iAction is designed to get you to reach your goals. It is the most complete habit development App currently available on the App store.Use it to understand what is important to you, and then set the goals to accomplish the meaningful things in life. Be motivated while controlling and driving your busy daily schedule the way you want to. Make time to enjoy a longer and better quality of life.